Customer Relation Management Essay Example | Topics and Well Written Essays - 1250 words

Customer Relation Management - Essay Example well as through its online shopping option enabling the customers to buy their required products and avail the demanded services from the comfort of their own home and place of work. It has been observed amongst the competitors as well as the other online and brick and mortar shop based retailers that the businesses are increasing loyalty and retaining customers by employing the strategy of offering them a debit and / or a credit based loyalty cards to them, similar to the strategy employed by Pathmark. These cards provide the customers the facility of buying products on credit while availing loyalty based discounts and benefits on their purchased, in case of a credit loyalty card. With the debit loyalty card the customers are able to pay for their purchases without cash, through their own personal account while still availing loyalty based benefits and discounts on their purchases. The strategy for loyalty cards is being employed by well known retailers like Wal-Mart, Marks & Spencers, Amazon.com, Pizza Hut, Subway, Gap, Banana Republic, Old navy, Victoria’s Secret etc. â€Å""Loyalty is more important than ever in retailing today, and the way you create loyalty is through credit," says Leonard Leff, president and chief executive officer of MyReceivables.com.† (Murphy, 2001) The loyalty credit & debit based loyalty cards are being using by traditional retailing giants as well as the online retailers in order to attract the customers, motivate them to spend more on their purchases, establish the brand of the company/ retail store as well as increase repeat purchase behavior. Best Buy Stores can initiate a loyalty card based program which is linked to a credit facility provided to the customers. The company will have to form affiliations and a contract with credit providing companies for launching this product. The benefit of this loyalty program would be that the customers would be able to buy the products that they want by simply using Best Buy loyalty card

Quality managment techniques and their relationship to revenue Research Paper

Quality managment techniques and their relationship to revenue managment - Research Paper Example All of the information connectivity devices are exchanging data. As a consequence, the Internet has evolved into an efficient and effective means of commercial marketing and data exchange. This is applicable as e- commerce . This new phenomenon of e- commerce allows greater free market trade. Smaller suppliers can vie for commerce in the same manner as larger firms, simply by providing a website representing their products and services. By the same means, the consumer who purchases services online has access to a greater selection of products and services. The Internet facilitates communication between buyers and sellers by means of electronic data exchange (EDI). E- commerce is known as the free trade of products and services by suppliers and consumers through the Internet. Consumers and producers are enabled with an opportunity through the free exchange of information and the ability to effect purchases online- to be better informed, in order to acquire the correct product or servi ce at the correct time. Trend setting business people and small to medium sized concerns are leading the way to e- commerce. Research has demonstrated that 90% of all business people are applying the case of data exchange over the Internet, to either promote their products or services and/ or to create new opportunities (Hallin & Marnburg, 2008). The purpose of this research paper is the following: To demonstrate how Internet based services may facilitate the travel and hospitality industry in increased sales and revenue. To demonstrate how the coordination of this procedure can help vacationers receive efficient customer service by means of the Internet. To demonstrate how the introduction of web... The research tells that the travel and hospitality industry is composed of a number of enterprises which are involved in supplying travel services to vacationers, business executives and entrepreneurs. These services may include hotel packages or bed and breakfasts, airline travel packages or services such as guided tours and automobile rentals. An important element is the travel representative, who is the intermediary between the vacationers, business executives, entrepreneurs and the purveyors of travel based services. The expertise of the travel consultant is desired and required by the travel and hospitality consumer. Many individuals select a travel consultant in order to look for the best vacation packages and to establish the travel and hospitality reservation. The travel consultant coordinates a number of travel and hospitality elements and combines them into a single hospitality and travel package. In some instances, government based tourist organizations provide the service s of the travel consultant, disseminating information and pamphlets for the travel and hospitality purveyors in their vicinity. The main function of the travel consultant in all of these instances, is to enable the interchange of information and to facilitate the consumer decision making process. In order to achieve this result, the travel and hospitality suppliers, airline passenger carriers, automobile rental enterprises, hotel and tour guides must all provide the correct information to the travel consultant in an attractive presentation, in order to enable the generation of revenues in the travel and hospitality industry.